By Anna Almendrala at Huffington Post

Major advertisers for the controversial morning radio show John & Ken are leaving in droves thanks to a boycott organized by the National Hispanic Media Coalition (NHMC) and immigrants rights activists in Southern California.

The radio show became the target of an advertising boycott on October 6 after the show’s hosts John Kybolt and Ken Chiampou gave out the personal cellphone number of DREAM act advocate Jorge-Mario Cabrera in September. The hosts encouraged their listeners to call him and voice their opposition to the bill, which would give public and private assistance to undocumented college students (the bill has since passed).

In fact, GM’s official twitter account has been sending similar messages out to followers for hours now in response to a Twitter campaign championed by Cuentame, a Latino advocacy group working in concert with NHMC on the advertising boycott.

Cuentame founder Axel Caballero praised GM for their action and credited the power of social media for its power to put pressure on major companies. He also told The Huffington Post that Cuentame would continue “to push back against the racial and violent rhetoric that is peddled by folks like John and Ken, who are only interested in pushing their hate agenda.”

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