By Todd Wassserman at Mashable
7. Personalized Video
Though not traditional advertising, a video from the band Arcade Fire opened new possibilities this summer. Working with Google, the band’s video for “The Wilderness Downtown” could be personalized by typing in the address of your childhood home. If Google Maps has enough footage, the site conjures up a highly personalized video about the end of childhood.
Taking a similar tack, a company called Brave New Films, on behalf of the Service Employees International Union and MoveOn, released a Facebook-based app in March that let users plug in their personal info for a highly entertaining video of Glenn Beck ranting about…you. After using the app, Beck’s chalkboard was filled with pictures of you and your friends along with their names and other personal data. The point: Glenn Beck could just as easily be attacking you.
Read the other nine Innovations at Mashable.